From Inside The Process
Reflections On Building Differently. Capacity, Identity, And What It Actually Takes To Start Over.
For the Chapters That Don't Have a Roadmap Yet
This space holds reflections on building a business, capacity, identity, and the quieter mechanics of change. Not quick fixes or productivity advice — but writing that helps you understand what's unfolding underneath the surface.
Some pieces are practical. Some are philosophical. All are grounded in the belief that building differently doesn't start with strategy — it starts with understanding who you actually are, right now.
FEATURED POSTS
FEATURED POSTS
Here’s what you’ll find:
Identity & Direction
Essays on outgrowing old roles, changing direction, & navigating the uncertainty that comes with building something new when you're not sure who you're becoming yet.
Understanding The Work
Grounded explanations of the tools behind this work — Human Design, astrology, and how I use them as practical maps for business direction and self-understanding.
Capacity & Pace
Writing about energy limits, sensitivity, burnout, and how the body signals when a pace no longer fits — especially in business. Reflections on working with your system instead of overriding it.
Human Design & Astrology: Tools For Understanding, Not Answers
I didn't come to Human Design and astrology looking for answers. I came to them looking for permission — and found a language for understanding who I already was.
If You’re Seeing Yourself In These Posts…
Here’s a gentle next step
Maybe you recognise your own patterns in these essays — the overextending, the capacity crashes, the sense that something has quietly stopped working. This guide walks you through naming your current load, understanding your mechanics, and choosing one small adjustment that makes things feel a little more workable from here.
The Right Version: What Happens When You Spend Your Life Trying to Be Enough
I spent most of my life trying to figure out the right way to be, trying to make myself easy for people to love. I learned early that there was a cost to being myself — so I became a shape-shifter.
HI, I’M ALICE.
I Write About Building Differently While I'm Still Doing It.
I'm a Human Design and astrology guide helping people build businesses that actually work for them — translating complex systems into grounded, practical direction. My work grew out of rebuilding after burnout and chronic illness, and the long process of learning how to build something that fits rather than something that breaks you.
This blog is where I think in public. Reflections on capacity, identity, business direction, and what it actually takes to build differently, written from inside the process, not the other side of it.
KNOW WHAT YOU’RE LOOKING FOR?
The Liminal Space: When You're Nobody and Nothing Yet
There was a period where I didn't know who I was anymore. I found myself in the space between — where the ashes had settled but the phoenix hadn't risen yet.

